Merchant Insights Platform
MarketPulse AI
Status: Pilot
A customer-signals platform for importing conversations, running structured analysis, and turning recurring pain points into traceable insights and reports.

OVERVIEW
MarketPulse is a customer-signals platform that helps teams transform imported conversations into organized analyses, evidence-backed insights, and focused voice-of-customer reports.
PROBLEM
Merchant feedback is often spread across discussions and channels, which makes recurring pain points difficult to identify consistently.
SOLUTION
The pilot provides conversation import, analysis runs, insight prioritization, source evidence, confidence indicators, and report views through a focused Arabic dashboard.
MY ROLE
Full Stack Developer. Designed and implemented the pilot workflow across the API, analysis pipeline, dashboard, and report experience.
ARCHITECTURE
API-first structure with Ruby on Rails, PostgreSQL, and a separate Next.js frontend for importing, processing, reviewing, and reporting customer signals.
ENGINEERING CHALLENGES
- Keeping every surfaced insight traceable to its original conversation evidence
- Presenting model confidence and priority without overstating automated analysis
- Supporting clear right-to-left reporting across dense analytical views
SCREENSHOTS



VERIFIED RESULTS
- Delivered a working pilot for conversation import, structured analysis, insight review, and customer-signal reporting.
